As TV profits fall, pressures on networks to perform increases, and opportunities for multi-platform distribution arise, expect TV in Australia to get a whole lot more advertorial. This week saw Channel 9 launch their new datacasting service ‘Extra’, providing a similar mix of advertorial and infotainment content as seen on 7′s datacast channel TV4ME. No longer can networks truly afford to be a prestige service and rebuke advertising platforms such as this. Instead, they are being embraced and Extra / TV4ME is really just the start of what’s to come.
This week on the Televised Revolution podcast, Dan and Simon discuss:
- The launch of Extra and its ‘Twitter For Bogans’ messaging service.
- Nine prepare for an Olympics 3D channel.
- WIN ditch Freeview.