As TV profits fall, pressures on networks to perform increases, and opportunities for multi-platform distribution arise, expect TV in Australia to get a whole lot more advertorial. This week saw Channel 9 launch their new datacasting service ‘Extra’, providing a similar mix of advertorial and infotainment content as seen on 7′s datacast channel TV4ME. No longer can networks truly afford to be a prestige service and rebuke advertising platforms such as this. Instead, they are being embraced and Extra / TV4ME is really just the start of what’s to come.

This week on the Televised Revolution podcast, Dan and Simon discuss:

• The launch of Extra and its ‘Twitter For Bogans’ messaging service.
• Nine prepare for an Olympics 3D channel.
• WIN ditch Freeview.

At Televised Revolution, we look forward to receiving your mail and check us out on the Twitter. You can also find the podcast on iTunes (please leave us a review, it helps people find the show).

Podcast: Play in new window | Download